Free creator resource
Free 2026 YouTube RPM Benchmark Sheet
Use this sheet to compare planning RPM ranges by niche. These are not guaranteed payouts; they are practical ranges for estimating YouTube revenue scenarios.
Download the CSVUse it as the Kit/ConvertKit auto-reply link or paste the data into a Google Sheet.
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2026 YouTube RPM benchmark table
| Niche | Low RPM | High RPM | Planning midpoint | Notes |
|---|---|---|---|---|
| Finance | $8 | $30 | $15 | High advertiser value; investing, credit, insurance, tax, and business topics. |
| Credit Cards | $12 | $45 | $22 | Strong applicant value; rewards, travel, cashback, and business card comparisons. |
| Insurance | $10 | $40 | $20 | Lead-driven category; auto, home, life, health, and business insurance. |
| SaaS | $8 | $35 | $18 | B2B software tutorials, reviews, alternatives, and tool comparisons. |
| Tax | $8 | $32 | $16 | Seasonal but high-intent; CPA, bookkeeping, small business, and filing guides. |
| Investing | $7 | $30 | $15 | Brokerages, tools, ETFs, stocks, retirement, and wealth-building topics. |
| Real Estate | $7 | $28 | $14 | Local intent and lead value; agents, mortgages, investors, and landlords. |
| Business | $6 | $26 | $13 | Entrepreneurship, operations, productivity, marketing, and B2B education. |
| AI | $5 | $25 | $12 | AI tools, automation, workflows, prompt engineering, and productivity. |
| Tech | $4 | $18 | $10 | Software, gadgets, tutorials, developer tools, and product reviews. |
| Education | $3 | $12 | $7 | Courses, tutorials, evergreen explainers, and skill-based content. |
| Health | $4 | $16 | $9 | Fitness, wellness, health education; compliance and trust matter. |
| Gaming | $1 | $6 | $3 | Large audiences but lower direct ad RPM; sponsorships can matter more. |
| Entertainment | $1 | $4 | $2 | Broad reach but lower advertiser intent; sponsorships/merch often important. |
How to use this benchmark
- Pick the niche closest to your channel.
- Run low, middle, and high scenarios in the YouTube Money Calculator.
- Adjust for audience country and video format. Shorts and mixed global audiences usually lower RPM.
- If your RPM is below the midpoint, improve topic intent and traffic quality. TubeBuddy can fit that workflow.
- If your RPM is already strong, increase output without lowering quality. Descript can fit that bottleneck.
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https://rpmmeter.com/rpm-benchmark-sheet/